Buying Jewelry Online

Helpful Tips to Buying Jewelry Online

Buying jewelry online can be a bit scary because there are many stories of receiving something that you didn’t expect. Paying the amount of money that is usually paid for jewelry it is important to pay the right amount and get the peice of jewelry you expect that has good quality. You never want to over pay for something especially if it doesn’t turn out to be what you wanted. To guide you on the right path we have created these tips to buying jewelry online.

Buying Jewelry Online Tips


Time to plan a proposal, and you need a beautiful ring for that special someone? Or are you treating yourself to something nice after months of hard work? Jewelry can be the perfect luxury gift for any occasion, and nowadays, you don’t even have to go to the store to consider your options.

Online purchasing has become enormously popular in the last decade. Buying everything you need from the comfort and safety of your own home and getting it delivered to your doorstep? It sounds too good to be true, yet such is our current reality.  

However, it’s one thing to buy something inexpensive through an online retailer – there isn’t much risk in buying a $10 charging cable for your phone. Buying high-end items like fine jewelry, wedding engagement rings, and diamonds are a much more significant investment and therefore incurs higher risk.

Before buying something so expensive, it’s a good idea to read up on best practices, so you don’t end up getting scammed. Luckily, we’ve made a list of important things you should know before buying jewelry online.

Do your Homework

Online shopping presents customers like you with a ton of purchasing options, and you want to make sure the business you end up choosing is reputable and trustworthy.  Better Business Bureau is your friend. Their site allows you to search for BBB-accredited businesses that are held to high quality and product standards. There’s no need to be scammed when resources like the BBB are there to help you.

Understand Sizing

Every company is different, and obviously, you’re not there to check ring size in person. Make sure you research your chosen business’s sizing chart to get the best fit for yourself or your special someone.

Check the reviews on the product you’re purchasing

Though not all reviews are entirely reliable, they can give you some great insight into the product’s quality and the company’s customer service practices.

Look at the return policy

When purchasing fine jewelry from online diamond stores and jewelers, you obviously can’t see your product in person, and so what you end up with may not be what you expect. Understand the return policy before selecting online diamond jewelers and ring designers. Most reputable online retailers understand the value of a good return policy, and you should be able to find one that serves your interests best.

Understand all the charges

Tax and shipping fees will come back to bite you if you aren’t aware of them. Make sure you understand the costs before you send your purchase through. 

Read the fine print!

Browsing quickly through contracts is pretty common (who actually reads everything?). However, this is definitely not something you want to do when buying online jewelry: you may miss something vital, like a weird return policy or a faulty warranty. If you’re going to spend all that money, don’t take any chances.

Solidify and understand your contract

Buying online is very different from when you buy from bridal jewelry stores in the city. You don’t want to end up dissatisfied, especially when you are purchasing jewelry for crucial moments, like engagement rings and wedding bands. 


There are many pros to online shopping – convenience, options, delivery, even the occasional discount. If you shop smart, the quality of your purchase and subsequent experience can be stellar.

Written by Samantha Birk

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